Cisco's Strategy in Recessionary Times


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR373 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Strategies
Case Length : 16 Pages
Period : 2000-2010
Pub Date : 2010
Teaching Note : Not Available
Organization : Cisco Systems Inc
Industry : IT - Networking Equipments
Countries : US

Abstract:

The case examines the strategies adopted by the US-based Cisco Systems Inc. (Cisco) to tackle recession in the US markets in the fiscal 2008-09. Earlier, during the recession in 2001, Cisco was caught unawares leading to write down of inventory worth US$ 2.2 billion. The company reported a loss of US$ 2.69 billion for the third quarter ending April 2001. Learning its lessons from the recession in 2001, Cisco was well prepared to face the recession during the fiscal 2008-09, with a cash balance of US$ 34 billion. Cisco saw the downturn as an opportunity to invest in new technologies and emerging markets and continued to acquire several companies. During the recession, it found opportunities in the areas of virtualization, video architecture, Telepresence, collaboration and network-enabled technologies.

Cisco also benefited through its unique organization structure that comprised of small groups and councils. The structure helped the company define short term goals when the projects were initiated and long-term goals for the company. Cisco also helped the partners and customers during recession by helping them adopt new technologies. With these and other initiatives to cut costs, even amidst recession, Cisco expected an annual growth between 12% and 17% by 2015.

Issues:

» Examine Cisco's growth strategies over the years.

» Understand the impact of recession in 2001 on Cisco.

» Analyze the strategies of Cisco to tackle recession in the US in the fiscal 2008-09.

Contents:

  Page No.
Introduction 1
Background Note 2
Cisco during Recession 3
Organization Structure 6
Partners and Customers 7
New Products and Markets 8
Looking Ahead 10
Exhibits 11

Keywords:

Cisco Systems Inc., Global Recession, Economic Downturn, Networked Strategy, Cisco Information Online, Just-in-Time Delivery Practices, Cisco - Game Plan for the Downturn, Focus on Finances, Focus on Customer Base, Focus on Future, Business Opportunities in Recession, TelePresence Video Conferencing Technology, Unified Computing System, Collaboration Technologies, Cisco Industry Solutions Partner Network

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